Be it a fresh start-up or an established multi-national company the below mentioned 10 are the top and most effective marketing strategies to be followed in order to achieve a larger customer outreach. The first few are some of the basic ones to be followed while the rest are to be implemented as the business goes:
1. Identity and branding
It is essential to have a company name, logo, color, imagery and other graphic images that help communicate your company’s essence to your target customers. These should be effective in lodging your company’s product/service in the minds of your target customers in a manner that it stands out from your fellow competitors. Special attention should be given to deciding what sort of words, symbols, images, and colors should go into the name, logo as well as the business cards of your company. Catchy ones are guaranteed to remain memorable.
2. Foundational website
Today, it is necessary that every business, small or big, has a website. A website is a company’s business card available to billions of internet users around the world. In other words, a company’s website should feature content on what the company is all about, their different products, supportive pictures as well as links to their social media pages. All of these increase the potential profits of a company, as it builds curiosity and eventual interest among buyers.
3. SEO/Local search
Search engine optimization (SEO) involves optimizing your website and content so that it reaches your audience through the search engines. The age-old SEO strategy is to list certain keywords that coincide with what your company provides and what your potential customer might search on say Google. However, it is also essential to incorporate certain digital marketing techniques to increase market outreach. One such integration could be providing links to the company’s social media pages.
4. Build expertise
Once your website is up, you have to keep it running with innovative content every now and then. It is also time for you to adhere to your customer’s problems, help solve them and build trust to increase your customer loyalty. This eventually makes you and your colleagues experts in the field.
5. Build a list
This consists of building your customer base. Once your product starts selling, know that people are speaking about your product to others. This definitely increases your customer base. However, you have to ensure that these people are waiting to hear from you about new products or innovations in the existing ones. You have to cater to their needs and respond accordingly to keep satisfied customers coming.
6. Create lead magnets
Once customers want to know more about your products, give it to them for free or in exchange for saying their email address. This enables them to get regular updates on your products as and when required.
7. Use social media
In the recent times, a boom in the usage of social media by billions around the world has guaranteed to increase business for any company. There are people of all ages that information about your company can reach to. Ensure that your company has a presence on most of the social media websites. Upload catchy content and begin by circulating links among your friends requesting them to send it across to their friends.
8. Complement with paid advertising
Once the company has grown to a certain level, its time to take it up a notch and add a paid advertising layer. Paid advertising is always beneficial in reaching your business to the larger masses of potential customers.
9. Build links
Link-building includes activities designed to generate backlinks to your site. A backlink simply means that somewhere else out there on the internet, another website has a link that points to your site. Backlinks are important for two reasons. Firstly, they send traffic to your site. Secondly, Google uses backlinks to rank how high your website is in search results. This helps you to make changes accordingly.
10. Partnerships and referrals
The last but not the least strategy varies widely in its implementation. Essentially, you identify other businesses and organizations that are somehow related to or complement your own offerings. You then come up with mutually beneficial ways to partner up and help each other. You can charge them a certain referral fee. A classic example of this is a family physician referring his/her patients to a dietician.
The order of implementation of these marketing strategies is very crucial. Start at the top. They do not have to happen overnight. Go with the flow and tackle them one at a time.